East Pacific Trade is a Korean footwear and lifestyle brand rooted in skateboarding that understands the importance of cross-cultural differences and influences.

East Pacific Trade was founded by Jai Baek, a veteran shoemaker and the creator of world’s first pair of skate shoes.

Jai’s career began in custom-made orthopedic shoes in San Diego. He soared into the limelight by designing, developing and producing the first pair of skate shoes in the world and more by creating DC Shoes. Jai revolutionized the skate industry by introducing a new shoe technology that made shoes more comfortable while helping skaters.

He then became a fixture in the street scene of Los Angeles by launching Creative Recreations and leading HUF Worldwide into its global stardom.

In 2019, Jai came back to his home, South Korea, to introduce East Pacific Trade: a new paradigm of lifestyle shoes that intersects eastern and western cultures.

EPT specialises in lifestyle and skateboarding sneakers with advanced cushion technology. EPT's signature collection redefines minimalism with innovative designs, offering a perfect blend of comfort, quality, and style for everyday wear.